"The LG QNED7E 55"" TV makes everyday viewing feel clearer, brighter and more immersive. MiniLED technology uses thousands of tiny lights to control brightness with real precision. Dark scenes stay deep and detailed, while bright areas really pop, so everything looks clearer and more lifelike. Dynamic QNED Colour brings out more subtle shades and smoother tones, helping everything feel balanced and natural on screen. At the heart of it all is LG's a7 AI Processor which sharpens up lower-resolution content with 4K Super Upscaling. AI Sound Pro then fine-tunes the audio to suit what you're watching, making dialogue, action and music feel more immersive.Good to know- Auto Brightness Control tweaks brightness automatically based on the light in your room- webOS gives you quick access to all the major streaming apps- The AI Magic Remote lets you point, click and use voice control to search- Filmmaker Mode turns off any picture processing that can make movies look unnatural- Sports Alert keeps you in the loop with updates for start times, results and more- WOW Orchestra seamlessly pairs your TV with a compatible soundbar____________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee."