"The Samsung S95H 55"" OLED TV draws you deeper into every scene with rich contrast and lifelike detail. OLED HDR Pro tech uses self-lit pixels that switch on and off individually, instead of relying on a backlight. You'll see more details with brighter highlights and deeper blacks. The NQ4 AI Gen3 Processor sharpens and refines what you're watching in real time. It boosts detail, contrast and sound, so even older content feels fresh and clear in 4K. Glare-Free with Real Black and Real Colour combines an anti-reflective screen with colour and contrast tuning. Reflections are reduced and colours look natural, so everything feels more true-to-life, day or night.Good to know- The Infinity One Design has a slim profile with minimal bezels- The One Connect Box keeps all your devices in one place, with a single cable to your TV- Dolby Atmos and the built-in speakers fill the room with sound from every direction- Motion Xcelerator 165 Hz keeps fast action and gaming smooth and responsive- AI Motion Enhancer Pro sharpens fast-moving details, so you won't miss a moment- The Vision AI Companion answers questions and helps you discover new shows- AI Football Mode Pro is optimised for match days, smoothing motion and balancing sound___________Please note: - Samsung Account required to access network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.- Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee."